Lürzer’s Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984.Lürzer’s Archive magazine; Lürzer’s Archive 200 Best Specials; the Lürzer’s Archive website, plus our wide range of apps.
It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself - for everyone!” What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.
Since 2004, Lürzer’s Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic design disciplines. Each carries only work by the best 200 creatives to have submitted to the respective volume. Titles in this series are published every two years. A jury specially convened for each volume selects from the work submitted the items they consider to be the best. In return for a share of the costs, all those selected are subsequently invited to have their work published. In 2010, we added a further title - “200 Best Packaging Design” - to the product range. With “200 Best Automotive Ads 2000-2010 Worldwide” we have begun to target not only top creatives but also leading industry decision-makers, and will continue to do so in the future by assembling specials dedicated to specific categories and sectors with a view to broadening our audience reach still further.
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